HubSpot SEO Certification Practice Test 2025 – Comprehensive Exam Prep

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What does "domain authority" measure?

Website's advertisement effectiveness

Score predicting how well a website will rank on search engines

Domain authority is a metric that predicts how well a website is likely to rank on search engine results pages (SERPs). Developed by Moz, this score is based on multiple factors, including the quality and quantity of inbound links, content quality, and overall website trustworthiness. A higher domain authority score indicates a greater likelihood of achieving higher rankings in search engine results, making it an essential concept for SEO professionals and marketers to understand.

In contrast, while options related to advertisement effectiveness, visitor counts, and published content may be relevant to a site’s overall performance and engagement, they do not specifically measure the potential for ranking in search engines. Domain authority focuses specifically on ranking potential, which is critical for optimizing SEO strategies and improving visibility in search results.

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Number of visitors to a website

Amount of content published on a website

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